Jadey: A Fashionable Friend for Cancer Journeys

Launched in October 2025, Jadey is a new online resource designed to support individuals navigating cancer diagnoses, with a particular focus on younger women. The platform was founded by Michelle Reiss and Shiry Zofnat Yosef, who recognized a gap in resources that offered both practical advice and a sense of personal style during treatment.

Jadey aims to provide a less clinical experience than traditional cancer support websites. It offers a range of content, including medical and lifestyle questions, fertility advice, product guides, and personal stories from patients and medical professionals. A standout feature is its customizable registry, enabling friends and family to offer specific, needed support.

The rise in cancer diagnoses among Gen X and millennials, including breast, liver, ovarian, and colorectal cancers, underscores the need for such platforms. Jadey's creators emphasize its role in filling the roadmap gap for those facing cancer, offering encouragement and a sense of self during challenging times.

The name 'Jadey' itself evokes healing and balance, while acknowledging the 'jaded' feeling often associated with a diagnosis. The platform also highlights the importance of storytelling, providing a space for diverse experiences, including those of transgender individuals, to be shared and validated.