Influencers Highlight Dangers of Overseas Cosmetic Procedures

As of August 15th, 2025, the UK government has unveiled a new initiative to tackle the growing issue of "medical tourism." In partnership with TikTok, the campaign will feature medical influencers like Midwife Marley and Doc Tally creating videos to warn people about the dangers of traveling abroad for cosmetic procedures.

The government hopes this effort will help people make "more informed choices before they go under the knife," whether that's for hair transplants, dental work, or other treatments. The content will urge patients to consult with a UK doctor first and avoid package deals that include procedures overseas.

This initiative is part of a wider government drive to address the problem of "medical tourism." Officials are concerned that too many people are returning from abroad with "life-altering injuries" after seeking cut-rate procedures, often promoted by influencers who have never even visited the clinics in question.

To further address this issue, the government has also proposed new restrictions. These include only allowing "suitably qualified" and regulated health workers to perform high-risk cosmetic procedures, and requiring licenses for clinics offering Botox and fillers. Age limits will also be introduced to prevent children from following dangerous beauty trends on social media.