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India's Diet Shift: Wealthier, Yet Unhealthier?
10 Dec
Summary
- Cereal spending dropped by half despite income rise.
- Processed food spending surged over 200% since 1999.
- Unhealthy diets drive obesity and non-communicable diseases.

India, once a famine-stricken nation, is now a leading food exporter, yet its population faces evolving nutrition security challenges. Recent surveys indicate a significant shift in dietary habits, with increased spending on protein-rich foods, fruits, and vegetables, while expenditure on cereals has decreased substantially. This trend is observed across both urban and rural populations, despite cereals forming over half of the average Indian diet.
This dietary transformation, marked by a dramatic rise in processed and packaged food consumption—up by 353% in rural and 222% in urban areas since 1999—is directly linked to rising rates of obesity and non-communicable diseases (NCDs). Projections indicate a substantial increase in conditions like Type-2 diabetes and cancer, suggesting that India's economic progress is not translating into widespread health improvements.
Addressing this emerging health crisis requires a multi-faceted approach. Interventions must include fiscal measures like taxing unhealthy foods, clear front-of-package labeling, and support for farmers to produce nutrient-dense crops. Simultaneously, food companies need to develop affordable, healthy options, fostering a food system where healthy choices are the easiest choices for all citizens.




