Smokers Turn to Cheap Illicit Tobacco as Costs Rise

Analysis reveals that the proportion of smokers purchasing cheap cigarettes from illicit sources has nearly doubled since 2023. Researchers suggest this increase is a direct consequence of the rising cost of living impacting households.

While the overall size of the illicit tobacco market has not expanded, experts caution against complacency regarding past successes in curbing illegal sales. The study examined survey responses from nearly 10,000 smokers, finding that nearly a quarter admitted to illicit purchases in the past six months, a substantial rise from 12.2% in 2023.

These illicit purchases range from buying 'under-the-counter' products at shops to sourcing cigarettes from friends or street sellers. A concerning finding was the high rate of underage individuals, particularly 16-17 year-olds, reporting purchases from ordinary retail outlets.

Authorities emphasize that upcoming legislation aims to make access more difficult for teenagers. However, the success of these policies hinges on robust enforcement, clear communication with retailers, and sustained public support for quitting smoking or switching to less harmful nicotine alternatives.

Despite the increase in individual smokers turning to illicit sources, data does not indicate a significant overall expansion of the illicit market itself. Recent figures show substantial seizures of illegal cigarettes, underscoring the ongoing challenge of illegal tobacco sales. Continued monitoring and enforcement are deemed essential.