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Gujarat's Health Shift: Supplements Replace Cures
20 Feb
Summary
- Nutraceutical sales in Gujarat surged by 42.7% from Jan 2022 to Jan 2026.
- Over half of preventive users spend more than Rs 2,000 monthly on supplements.
- Medical experts caution against unadvised supplement consumption.

Gujarat's health landscape is evolving, moving from hospital-centric care to proactive home-based wellness strategies. A notable trend shows adults increasingly investing in nutraceuticals like protein powders and omega-3 capsules to manage rising risks of diabetes, hypertension, and cardiovascular diseases.
The market data reflects this shift, with nutraceutical sales increasing by 42.7% from January 2022 to January 2026, reaching Rs 274.30 crore. Mineral supplements alone experienced an 80.2% growth. A study revealed that 44% of stakeholders in Gujarat identify as preventive users of nutraceuticals, with over half spending more than Rs 2,000 monthly.




