Davina McCall's cancer found thanks to loo posters

The Change and Check campaign, spearheaded by Helen Addis MBE, has been instrumental in early breast cancer detection, notably helping Davina McCall identify her cancer in October 2025. Addis herself was diagnosed with an aggressive form of breast cancer seven years prior, inspiring her to create awareness materials. She noted that 250 women and one man credited the campaign for their early diagnosis.

Addis launched the campaign with simple reminder stickers on changing room mirrors, which evolved into more elaborate initiatives like a "boob bus" and a hot air balloon. Her efforts gained national recognition, including an MBE from Prince William, and the campaign is now endorsed by the NHS. Addis found her own cancer when she discovered multiple lumps, prompting an intensive treatment plan.

When discussing how to inform children about cancer, Addis shared her approach of open communication, explaining her feelings, medication, and appointments to her young children to help them feel involved. For supporting friends diagnosed with cancer, she advises practical kindness, such as offering to do chores or sending 'thinking of you' messages without expecting a reply.

Eight years post-treatment, Addis is in good health, though she remains on medication for side effects like early menopause. She continues to advocate for breast awareness, urging individuals to see their GP if they have any concerns about their health.