How is the Brixton Blood Donor Centre increasing black blood donors?

It has launched a new service allowing people to book group donation appointments.

Why are group bookings being offered at Brixton?

Feedback from black heritage groups showed they are more likely to donate if they can go with their community.

What is the aim of the new group donation service at Brixton?

The service aims to make donating blood a more welcoming, inspiring, and impactful shared experience.

Home / Health / Brixton Boosts Black Donor Numbers with Group Model

Brixton Boosts Black Donor Numbers with Group Model

20 Dec

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Summary

New group booking service launched at Brixton Blood Donor Centre.
Service encourages donations with faith, community, or friendship groups.
Goal is to make blood donation more welcoming and impactful.

Brixton Boosts Black Donor Numbers with Group Model

A new service designed to enhance the number of black blood donors has been launched at the Brixton Blood Donor Centre in south London. This innovative approach facilitates group bookings, allowing people to donate blood collectively.

The introduction of this service stems from valuable feedback provided by black heritage groups. These groups indicated a higher likelihood of becoming consistent blood donors if they could participate in donation sessions with their respective faith, community, or friendship circles.

Mark Chambers from NHS Blood and Transplant highlighted the project's focus on fostering a shared experience. The goal is to make the act of donating blood more welcoming, inspiring, and ultimately more impactful, particularly for individuals donating for the first time, within a communal setting.