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Choking Hazard Recall: French Brioches Contain Plastic
8 Feb
Summary
- French brioches recalled due to potential plastic fragments.
- Specific six-packs with a 4 March expiry date are affected.
- Consumers advised not to eat brioches and to contact the brand.

Brioche Pasquier, a well-known French bakery brand, has issued a recall for its Pitch Chocolate and Hazelnut Brioches. The recall specifically targets six-packs with a best before date of 4 March, identified by batch code UK 034. Concerns have been raised about the potential presence of hard white plastic fragments within these brioches. This discovery makes the product unsafe to eat, as it poses a choking hazard and could potentially cause damage to the digestive system if ingested.
Retailers across the UK, including Asda, Tesco, and Ocado, have been stocking the affected products. Consumers who have purchased these brioches are strongly advised to refrain from eating them. They should instead contact Brioche Pasquier's customer care team through their website or via email at technical@briochepasquier.com. The company has stated that no other batch codes or products are affected by this recall. This incident follows similar recalls in the food industry, including baby formula products due to toxin concerns.




