Home / Health / Bradford City FC Tackles Teen Vaping
Bradford City FC Tackles Teen Vaping
13 Dec
Summary
- Bradford City FC and Council launched Catch Your Breath campaign.
- Young people vaping in Bradford is 9% higher than national average.
- Campaign uses humor and team ties to reach young people.
A proactive campaign named 'Catch Your Breath' has been initiated by the Bradford City FC Community Foundation in partnership with Bradford Council to address the growing issue of vaping among local youth. This collaborative effort seeks to educate and discourage underage vaping through engaging content and community outreach.
The initiative stems from concerning local data revealing that 9% more young people in Bradford vape compared to the national average. To combat this, the campaign features videos filmed across Bradford that illustrate the adverse effects of vaping. These materials were developed after extensive consultation with over 700 young individuals in the district, ensuring the messaging resonates with the target audience.
The 'Catch Your Breath' campaign leverages the widespread appeal of Bradford City Football Club, with video content to be displayed on the large screen at Valley Parade stadium during match days. This approach, combining humor with the club's strong community ties, is designed to effectively connect with teenagers and encourage them to reconsider vaping. The campaign is scheduled to run until the conclusion of the current football season.
