Home / Environment / Council's wood stove ban campaign sparks outrage
Council's wood stove ban campaign sparks outrage
16 Dec, 2025
Summary
- Campaign against wood burners restarted with controversial tagline.
- Particle pollution claims in Brighton are questioned.
- Critics call the campaign detrimental to the industry and heating costs.
A campaign targeting the use of wood burners has been reignited by the local authority, despite facing criticism and complaints. The campaign, which controversially claims particle pollution in Brighton and Hove was substantially higher during the winter months compared to summer, has drawn renewed scrutiny. The Advertising Standards Authority (ASA) has reportedly received additional complaints regarding this latest iteration.
This initiative has ignited strong opposition from those within the solid-fuel industry and consumers. Critics argue the campaign unfairly targets individuals, particularly during a severe cost-of-living crisis, by advising against the use of what is often the most affordable heating option available. Concerns have been raised about the economic impact on households.
Experts and industry representatives have highlighted the potential negative effects of such campaigns on businesses and consumers. The ASA's previous review of a similar campaign had already led to criticism, suggesting the authority is not adequately addressing concerns about the campaign's accuracy and its detrimental impact on the solid-fuel sector.
