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UK Hotels See Booking Surge Amid Heatwave
27 Jun
Summary
- Hotel bookings with air-conditioning and pools surged during the heatwave.
- UK hotel revenue increased by 34% between June 22-25 compared to last year.
- Sales of electric fans increased by 600% week-on-week.
Amidst a severe heatwave, UK hotels equipped with air-conditioning and swimming pools have witnessed a considerable surge in reservations. This trend emerged as people actively sought respite from the extreme heat, with searches for accommodations featuring air conditioning tripling since early June.
Payment data indicates a substantial 34 percent revenue increase for the UK hotel industry from June 22 to June 25 when contrasted with the prior year. Specific establishments reported guests arriving due to the necessity of escaping the heat, with some noticing an influx of visitors whose Airbnb accommodations lacked necessary cooling.
Simultaneously, consumer demand for cooling devices surged. Retailer Lakeland reported electric fan sales constituted 17 percent of their online sales between Tuesday and Thursday of the previous week, a dramatic rise from approximately 2 percent. Week-on-week sales for electric fans saw an astonishing 600 percent increase during the same period.
