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Multinational Brands Endorse 2030 Plastics Agenda for Circular Economy
5 Nov
Summary
- Major brands like Nestlé, PepsiCo, Unilever back global plastics plan
- Agenda aims to speed shift to circular economy, cut plastic waste
- Calls for harmonized policies, collaborative programs, and company actions
As of November 5th, 2025, a group of major global consumer brands have endorsed the Ellen MacArthur Foundation's (EMF) "2030 Plastics Agenda for Business", a 5-year plan aimed at speeding the shift to a circular economy for plastics and cutting plastic packaging waste worldwide.
The agenda centers on three key actions: collective advocacy for ambitious policy, collaborative programs to share costs and risks, and company-level measures to transform markets. Nestlé, PepsiCo, Unilever, and TOMRA are among the multinational companies backing the initiative, which comes as industry groups renew calls for stronger rules following recent UN talks on a global plastic pollution treaty.
The 2030 Plastics Agenda urges companies to advocate for harmonized, enforceable regulations that support waste prevention, reuse and refill systems, extended producer responsibility, and deposit return schemes. Corporate backers say consistent global policies are needed to unlock investment and deliver circular packaging infrastructure.
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While signatories to EMF's Global Commitment have reported progress, such as rising recycled content use and a shift away from problematic formats, analysts and campaigners continue to press for verifiable outcomes, production reduction where necessary, and clearer timelines to scale reuse solutions.
