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Influencers Tackle Lake District's Eco-Crimes
31 Jul
Summary
- Social media influencers are paid to promote responsible outdoor visits.
- Last year's pilot project reached 1.8 million users on multiple platforms.
- This summer's campaign aims to combat issues like littering and illegal camping.
A campaign that utilizes social media influencers to promote responsible outdoor behavior in the Lake District is returning this summer. This initiative, initially a pilot project costing £6,000, successfully engaged 1.8 million users across platforms like Instagram, TikTok, and YouTube, educating them on how to visit the national park responsibly.
Now, with an increased budget of £10,000, the 'Be Lake District Kind' campaign aims to address persistent issues such as improper parking, illegal camping, fly-tipping, and littering. The Lake District National Park Authority (LDNPA) believes that influencers can effectively spread the 'leave no trace' message, reaching broader audiences, particularly those inspired by social media content. This effort will complement in-person engagement and education strategies.
Funding for this campaign, which focuses on responsible camping and the impact of wildfires, is provided by the Cumbria Strategic Visitor Management Group. The LDNPA emphasizes its commitment to ensuring visitors adhere to the Countryside Code and leave no trace of their presence, highlighting the reach influencers offer in disseminating these vital messages.
