Home / Environment / KLF Goes Green: Re-VERSE Campaign Fights Plastic
KLF Goes Green: Re-VERSE Campaign Fights Plastic
22 Jan
Summary
- Kozhikode Corporation launched Re-VERSE campaign for plastic-free Kerala Literature Festival.
- Mayor urges visitors to use reusable bottles, cups, and towels instead of single-use plastics.
- Campaign aims to link literary identity with environmental responsibility.
The Kozhikode Corporation has launched the Re-VERSE campaign, encouraging attendees of the ongoing Kerala Literature Festival (KLF) to adopt plastic-free habits. The initiative, supported by the District Cleanliness Mission, aligns with the UN's #SolveDifferent call and operates under the motto 'Read for the mind, reuse for the Earth, and repeat for the future.'
Mayor O. Sadasivan emphasized that Kozhikode's UNESCO City of Literature designation should extend beyond discussions to personal actions. He urged visitors to forgo single-use plastic bottles and opt for reusable alternatives like steel bottles, cups, and towels. Writers and speakers are also encouraged to raise environmental awareness during their sessions.
The campaign highlights the pervasive issue of plastic pollution, citing studies that detect plastic particles in human bodies and the environment. Visitors can share suggestions for zero-waste public events at the Re-VERSE pavilion, with the Corporation prioritizing food counter service for those bringing their own plates and glasses.
