Greenwashing Exposed: The Dirty Truth Behind "Eco-Friendly" Products

As of August 2025, the market for environmentally-friendly products continues to expand, with 46% of people reporting they are purchasing more sustainable items to help the planet, according to a 2024 survey. However, this growing demand has also led to an increase in greenwashing, a practice where companies promote a false image of environmental responsibility.

Greenwashing tactics can include making unsubstantiated claims about a product's eco-friendliness, using vague terms like "natural" or "green" without proof, and emphasizing minor improvements while ignoring broader environmental impact. Misleading visuals, such as nature imagery, also contribute to the deception.

Experts warn that the lack of strong legal enforcement and regulation around environmental marketing claims leaves room for companies to exploit consumers' values. While some greenwashing may be unintentional, the result of poor internal management, the impact is the same - making it difficult for shoppers to make informed, sustainable choices.

To avoid falling victim to greenwashing, consumers are advised to look for third-party certifications, question unsubstantiated language, and research a company's practices online before making a purchase. By taking the time to scrutinize product claims, shoppers can contribute to a more transparent and environmentally-conscious marketplace.