Gen Z Uses Tech to Spark Wildlife Passion

Young people are demonstrating a profound commitment to conservation by harnessing technology, defying the stereotype of screen addiction.

Seventeen-year-old Blake Korengold from Santa Barbara, California, used motion-activated trail cameras to capture elusive wildlife, aiming to foster a deeper connection between society and nature. This initiative supports the TEENature research program, creating educational content for museum visitors and social media.

Conservationist Maya Higa exemplifies this trend with her Alveus Sanctuary, operating virtually near Austin, Texas. Since 2021, 24/7 live streams on Twitch educate a young audience about animal welfare and conservation issues. This virtual model has raised nearly $8 million for conservation efforts since 2019.

These technological approaches are crucial during a period of significant biodiversity loss. Higa's sanctuary utilizes rescued animal "ambassadors" to teach about industry impacts and conservation needs, reaching over 250 million people annually without disturbing the animals. Plans are underway for a research institute focused on breeding endangered species.

Experts like Daniella Brigida of WWF agree that technology, when used innovatively, brings people together for conservation. Initiatives like Fat Bear Week and virtual ranger programs further illustrate how digital platforms can engage the public and promote environmental awareness and action.