How is social media impacting the Dolomites during the Winter Olympics?

Social media is driving overtourism, turning natural landscapes into selfie spots and straining the mountain ecosystem.

What are the environmental concerns for the Dolomites?

Overtourism risks exhausting water resources, degrading the landscape, and increasing litter and erosion.

What measures are being proposed to manage tourism in the Dolomites?

Proposals include restricted traffic zones, parking limits, and a call for greater visitor awareness on social media.

Home / Environment / Olympics Spotlight Sparks Dolomites Overtourism Crisis

Olympics Spotlight Sparks Dolomites Overtourism Crisis

15 Jan

•

Summary

Social media transforms sacred landscapes into selfie backdrops.
Overtourism strains fragile mountain ecosystems and resources.
Local influencers and officials are rethinking tourism's impact.

Olympics Spotlight Sparks Dolomites Overtourism Crisis

Italy's upcoming Winter Olympics in Milan and Cortina d'Ampezzo cast a spotlight on the growing issue of social media-fueled overtourism in the Dolomites. While organizers emphasize the use of existing venues, environmentalists and local officials warn of accelerated damage. Destinations like the Seceda summit and Lake Sorapis, once tranquil, are now overwhelmed by visitors seeking the perfect selfie, transforming sacred landscapes into mere backdrops.

The phenomenon is exacerbated by viral social media trends, including a notable Apple advert featuring the Seceda ridgeline, and geotagging that has made Lake Sorapis a hotspot. This influx strains natural resources, with water usage for artificial snowmaking and hotels competing with local needs. Critics argue that the true capital of tourism—the landscape itself—is being scarred by infrastructure development and unchecked visitor numbers, leading to erosion and increased littering.