Why is Chris Packham's film 'Greenwashed' being streamed for free on YouTube?

The film's funding is contingent upon its release on YouTube to prioritize audience reach and avoid paywall restrictions, a model favored by certain philanthropic funders.

What is the main message of the film 'Greenwashed'?

'Greenwashed' is presented as an urgent call to action concerning the challenges facing humans, wildlife, and the planet, aiming to spark conversations.

What does Chris Packham suggest about climate change communication in the media?

Packham urges broadcasters to be more direct and truthful in their climate change communication, stating that a lack of honest engagement is a dereliction of public service duty.

Home / Environment / Climate Film's Free Stream: Funding Fueled by Reach, Not Paywalls

Climate Film's Free Stream: Funding Fueled by Reach, Not Paywalls

23 Feb

•

Summary

Film emphasizes urgent action on climate change challenges.
Funding tied to YouTube release, avoiding paywall barriers.
Broadcasters urged to improve climate change communication.

Climate Film's Free Stream: Funding Fueled by Reach, Not Paywalls

Broadcaster and conservationist Chris Packham presented his film 'Greenwashed' at MIP London, urging the media industry to improve its communication on climate change. Packham highlighted that funding for his upcoming climate-focused projects is specifically tied to ensuring content is accessible on YouTube and not locked behind paywalls.

'Greenwashed,' co-created with Dr. Sofia Pineda Ochoa, is described as a direct and 'spiky' call to action regarding the planet's environmental challenges. Packham believes that such directness is crucial when mainstream media often remains silent or misrepresents the truth, a dereliction of public service duty.

Packham, also known for his work on BBC's nature programs, explained that philanthropic funders are increasingly prioritizing broad audience reach for climate initiatives. This means projects must be available freely, like on YouTube, rather than generating revenue through subscriptions or licensing fees, which he views as essential for genuine progress and widespread understanding.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.