How is re.green using technology to restore Brazil's forests?

re.green uses AI algorithms to analyze data and satellite imagery to identify the best areas for reforestation projects, and employs drones and other tech to carry out planting and restoration operations in remote areas.

What is the Earthshot Prize, and why did re.green win it?

The Earthshot Prize is a prestigious environmental award founded by Prince William, and re.green won in the "protect and restore nature" category for its innovative, technology-driven approach to reviving Brazil's tropical forests.

What are re.green's ambitious goals for reforestation in Brazil?

By 2032, re.green aims to have planted 65 million seedlings across the Amazon and Atlantic forests, significantly contributing to the restoration of these vital ecosystems.

Home / Environment / AI-Powered Reforestation Tackles Brazil's Deforestation Crisis

AI-Powered Reforestation Tackles Brazil's Deforestation Crisis

12 Nov

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Summary

Brazilian startup re.green wins Earthshot Prize for using AI and tech to restore forests
Company has planted over 6 million seedlings across 30,000 hectares in 4 Brazilian states
Plans to plant 65 million seedlings by 2032 to combat deforestation in the Amazon and Atlantic forests

AI-Powered Reforestation Tackles Brazil's Deforestation Crisis

As of November 12th, 2025, the Brazilian startup re.green is leading the charge to restore the country's rapidly disappearing forests. The company, which was founded just last year, has already made significant strides in its mission to revive the Amazon and Atlantic forests using innovative technology.

Last week, re.green was awarded the Earthshot Prize in the "protect and restore nature" category, with the prize's CEO Jason Knauf praising the "transformative way in which it harnesses cutting-edge technology to bring tropical forests back to life." The startup uses AI algorithms to analyze scientific data and satellite imagery to identify the best areas for restoration projects, such as degraded land with low productivity. It then acquires the land, either buying it or leasing it for up to 50 years from farmers and cattle ranchers.