What was the DMACC and Drake University logo dispute about?

The dispute concerned DMACC's proposed new logo featuring a standalone 'D', which Drake University claimed infringed on their trademarked branding.

What are the new rules for DMACC's logo after the settlement?

DMACC can only use a standalone 'D' if the acronym 'DMACC' is woven through it, and the name cannot appear above or below the 'D'.

When was the agreement between DMACC and Drake University signed?

The mutual agreement to end the litigation was signed by both institutions in January 2026.

Home / Education / DMACC & Drake End Logo Feud

DMACC & Drake End Logo Feud

14 Jan

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Summary

DMACC cannot use a standalone 'D' without the acronym woven through it.
Both institutions will cover their own legal expenses from the dispute.
The agreement ended over a year of litigation initiated in July 2024.

Des Moines Area Community College (DMACC) and Drake University have finalized a mutual agreement to conclude their legal battle over similar branding designs. The resolution, reached in January 2026 after more than a year of litigation, establishes specific guidelines for DMACC's logo usage.

Under the terms of the agreement, DMACC is restricted from using the letter 'D' as a standalone element in its logos. The acronym 'DMACC' must be integrated by being woven through the letter. Drake University, which holds trademark rights for a standalone 'D' in education and athletics, will not challenge DMACC's new branding as long as it complies with these terms.

The legal dispute, initiated by Drake University in July 2024, has now concluded with both parties agreeing to cover their respective legal expenses. The agreement also requires DMACC to abandon its previous trademark application for the disputed designs and share any future branding guide updates with Drake.