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Dehati Madam: Village Woman's YouTube Success
8 Sep
Summary
- Homemaker Yashoda Lodhi teaches spoken English on YouTube.
- Her channel gained over 3 lakh subscribers since December 2023.
- She earns up to Rs 20,000 monthly, empowering women.
Yashoda Lodhi, known on YouTube as 'Dehati Madam', is transforming lives by teaching spoken English to rural communities. Despite lacking formal English training and having only a Class 12 education, Lodhi has built a substantial online following. Her YouTube channel, launched on December 26, 2023, has garnered over 3 lakh subscribers.
Lodhi's journey began after a family tragedy, prompting her to find a way to earn income using her smartphone. She started her channel teaching English to villagers and homemakers who previously lacked access to such education. Her simple, practical approach has made her content highly popular, with some videos exceeding 4 lakh views.
Her relatable teaching style, delivered in simple language from her home, resonates deeply with her audience. Yashoda's success has not only brought her significant viewership, with cumulative views near three crore, but also a monthly income of up to Rs 15,000-20,000 as of 2024. She actively encourages her largely female audience towards financial independence.
