What is the Odisha government doing to address the issue of filming reels while driving?

The Odisha government has taken strict measures, including seizing over 40 vehicles involved in filming reels while driving recklessly and imposing hefty penalties on offenders.

How has the rise of social media Reels impacted road safety in India?

The growing popularity of Reels on social media in India has led to a dangerous trend of drivers prioritizing online fame over safety, resulting in a surge in road accidents.

What initiatives are being taken to promote road safety and prevent further tragedies in Odisha?

Odisha is launching awareness campaigns and educational initiatives, including incorporating road safety lessons in schools and colleges, to instill a sense of responsibility among young drivers and cultivate a culture of safety.

Home / Disasters and Accidents / Odisha Cracks Down on Deadly Trend of Filming Reels While Driving

Odisha Cracks Down on Deadly Trend of Filming Reels While Driving

11 Oct, 2025

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Summary

Surge in road accidents linked to making social media content while driving
Authorities seize 40+ vehicles, impose hefty penalties to deter reckless behavior
Awareness campaigns and educational initiatives launched to prioritize safety

Odisha Cracks Down on Deadly Trend of Filming Reels While Driving

As of October 11th, 2025, authorities in the Indian state of Odisha are grappling with a concerning trend that has led to tragic consequences - the growing popularity of filming social media reels while driving. An IPSOS study commissioned by Meta last September revealed that Instagram's Reels feature has become the most popular video format in India, dominating daily viewing habits and cultural influence.

However, this surge in Reels' popularity has also given rise to a dangerous practice, with drivers prioritizing online fame over safety. In the past few months, Odisha has seen a spike in road accidents linked to this reckless behavior, including the heartbreaking case of Rebati and her 8-year-old daughter Reshma, who were crushed to death by a speeding SUV while the drivers were filming a reel.