Home / Disasters and Accidents / Company Apologizes for 'Unacceptable' Crocodile Email
Company Apologizes for 'Unacceptable' Crocodile Email
22 Jun
Summary
- Marketing email referenced a child's crocodile attack.
- The company expressed deep regret for the insensitive wording.
- An investigation into marketing approval processes is underway.
A discount voucher website has issued a strong apology after an email sent to customers contained an insensitive reference to a crocodile attack on a toddler. The subject line of the email urged recipients to "Snap up these deals quicker than a croc can catch a kid!"
This wording caused significant distress, particularly given a recent incident where a three-year-old boy was hospitalized with serious injuries after an alleged attack by Nile and saltwater crocodiles at a zoo. The company acknowledged the marketing content was "unacceptable" and had not been properly approved.
In response, a spokesperson stated they were "extremely sorry" and are now undertaking an urgent review of all marketing content and approval safeguards. They recognized the hurt and distress the message caused, especially to the victim's family during this difficult time.
Authorities are reviewing CCTV footage from the zoo as part of their investigation into the incident. A 30-year-old man arrested in connection with the attack has been released on bail pending further inquiries.
