Home / Crime and Justice / Samantha Prabhu Wins Deepfake Battle: Court Bans AI Misuse
Samantha Prabhu Wins Deepfake Battle: Court Bans AI Misuse
2 Oct
Summary
- Court prohibits unauthorized use of actor's image and voice.
- Bombay High Court grants interim protection against AI misuse.
- Ruling covers deepfakes, morphed content, and personality rights.
The Bombay High Court has granted Samantha Ruth Prabhu interim protection, effectively barring AI platforms, e-commerce portals, and digital media entities from using her name, image, and voice without her permission. This significant legal victory stems from the actor's plea against 18 defendants, including technology firms and AI developers, concerning the misuse of her identity through deepfake and morphed content.
Justice Madhav Jamdar observed that the material presented indicated an infringement of Samantha's personality and publicity rights. The court emphasized that these rights are protected under India's Constitution, including freedom of speech and expression, the right to life, personal liberty, privacy, and human dignity. Furthermore, her moral rights as a performer are safeguarded under the Copyright Act.
The court ordered the removal of unauthorized content and restrained further misuse, acknowledging that Samantha's business and goodwill are rooted in Mumbai. The next hearing for this case is scheduled for December 10th.
