Home / Crime and Justice / DNA Kit Claims Banned by Regulator
DNA Kit Claims Banned by Regulator
20 May
Summary
- Company's DNA test kit posts were banned.
- Claims about court evidence were unproven.
- Advertising Standards Authority ruled on ads.
Advertising for a company providing self-swab DNA testing kits for sexual assault victims has been prohibited due to misleading information. The Advertising Standards Authority (ASA) determined that claims made on the company's website, a LinkedIn post, and its GoFundMe page lacked substantiation. Specifically, the unproven assertions related to how evidence collected via these kits could be utilized in legal proceedings.
Sir Martin Narey, a former head of the Prison and Probation Services in England and Wales, initiated the complaint. He expressed concern that the advertisements might unduly alarm young women and their parents by exaggerating the risks of sexual assault. A spokesperson for the ASA confirmed the ban was due to a lack of evidence supporting the claims. The company, Enough, has acknowledged the ASA's decision and indicated that its promotional content has been revised.
