Exploited youth's parents warn: 'Any child can be targeted'

The parents of 22-year-old George Lusby have issued a grave warning that child criminal exploitation can affect any child, following their son's tragic death. George passed away in August 2025 after suffering a catastrophic brain injury due to cardiac arrest. An inquest detailed how George, who was described as lively and intelligent, became vulnerable after starting at Wymondham College, where he was bullied. This vulnerability led to him being targeted and groomed by county lines drug dealers operating in Norfolk. Initially tricked into carrying packages, the exploitation escalated to threats and demands for money. George had been diagnosed with depression and PTSD, using substances to cope with night terrors and anxiety. He had struggled with engagement in mental health services, but his parents emphasized that he came from a loving home. In the eight months prior to his death, George had made significant strides, working full-time, joining a gym, and passing his driving test. He was reportedly in good spirits and had been offered a full-time job shortly before he died, expressing excitement about his future. Tragically, on August 16, 2025, George went out with friends and later became unresponsive. Medical efforts at the Norfolk and Norwich University Hospital revealed a severe brain injury. After discussions with clinicians, his family made the difficult decision to withdraw treatment, and George died on August 22, 2025. The coroner recorded a conclusion of misadventure, acknowledging the complex factors in George's life, with his parents emphasizing that child criminal exploitation poses a threat to any young person.