How does Assam Police use social media for road safety?

Assam Police uses humorous, relatable social media posts and characters like DJ Lockup to grab attention and promote road safety, especially discouraging drink-driving.

What is DJ Lockup and its role in Assam?

DJ Lockup is a fictional character created by Assam Police to deter people from drink-driving, particularly during festive seasons.

Has Assam Police's social media campaign been effective?

Yes, the campaign is credited with a noticeable reduction in drink-and-drive cases and has inspired similar initiatives in other states.

Home / Crime and Justice / Assam Cops Crack Road Safety With Laughs!

Assam Cops Crack Road Safety With Laughs!

1 Jan

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Summary

Assam Police uses humor and pop culture on social media.
Campaign aims to reduce drink-and-drive incidents.
Creative posts have influenced other police departments nationwide.

Assam Police has adopted a creative and humorous approach to promote road safety, achieving widespread attention through social media. Their engaging posts, often incorporating pop culture references and witty wordplay, are designed to capture public attention and convey serious messages about avoiding drink-and-drive incidents.

Initiated under the guidance of DGP Harmeet Singh, this communication strategy has evolved since 2017, focusing on relatable content for younger audiences. The introduction of the fictional character 'DJ Lockup' in 2021 has been particularly effective in deterring drunk driving during festive periods like New Year's Eve.

This campaign has proven to be a powerful tool for behavioral change, with reports indicating a 53% reduction in drink-and-drive cases following their initiatives. The success has extended beyond Assam, influencing police departments in other Indian states and highlighting the impact of creative public communication strategies.

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