What was the total settlement amount in Alaska's vape lawsuits?

Alaska reached a combined settlement of $7.8 million with vape companies Juul and Altria.

What marketing restrictions were imposed on vape companies in Alaska?

Vape companies, including Juul, are now restricted from using cartoons in their advertising and must adhere to other court-enforceable limits.

How will the settlement funds be used in Alaska?

Half of the settlement money will fund tobacco control and prevention programs, while the other half will go to the state's consumer protection program.

Home / Crime and Justice / Alaska Secures $7.8M Settlement in Vape Lawsuits

Alaska Secures $7.8M Settlement in Vape Lawsuits

30 Jan

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Summary

Alaska settled with Juul and Altria for $7.8 million combined.
Companies must now follow new marketing restrictions, including no cartoons.
Settlement funds will support prevention and consumer protection programs.

Alaska Secures $7.8M Settlement in Vape Lawsuits

The state of Alaska has finalized settlements totaling $7.8 million with two prominent vape companies, Juul and Altria. These agreements resolve lawsuits alleging that the companies specifically targeted underage individuals with their marketing practices. As part of the settlement terms, both Juul and Altria are prohibited from admitting fault but are required to implement new marketing limitations.

Notably, Juul will no longer be permitted to utilize cartoon imagery in its advertising efforts. Alaska Attorney General Stephen Cox stated that the settlement imposes significant court-enforceable restrictions on these companies' operations within the state. He also highlighted that the recovery per capita ranks highly among national settlements, with funds allocated directly to prevention and consumer protection.

This resolution marks a significant closing chapter for Alaska's legal actions against vape manufacturers regarding their marketing strategies. Juul alone has previously paid over $1 billion in settlements to various entities. Vaping among youth remains a global concern due to the highly addictive nature of nicotine, particularly for younger populations. In 2024, an estimated 1.63 million individuals under 18 in the U.S. vaped, representing 5.9% of this demographic.