What is Uber's "Uber One" loyalty program?

Uber's "Uber One" loyalty program is a $9.99 per month subscription service that offers discounts and deals across Uber's ride-hailing and delivery services. The program has seen a 60% jump in members over the past year, now accounting for over one-third of Uber's total bookings.

How has Uber's Q2 2025 performance been?

Uber reported an 18.2% jump in gross bookings in the second quarter of 2025, powered by a 24.6% rise in its delivery business and an 18.8% growth in its mobility unit. The company's strong performance has positioned it well for the current quarter.

What is Uber's strategy for self-driving technology?

Uber, which does not own its own self-driving technology, is betting on partnerships in the sector to boost growth in its mobility segment in the coming years. The company now has more than 20 tie-ups in the self-driving technology space, including a recent partnership with electric-vehicle maker Lucid and startup Nuro.

Home / Business and Economy / Uber's $20B Buyback and Loyalty Program Fuel Q3 Bookings Surge

Uber's $20B Buyback and Loyalty Program Fuel Q3 Bookings Surge

6 Aug

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Summary

Uber's $9.99 "Uber One" loyalty program sees 60% jump in members
Over one-third of Uber's bookings come from loyalty program users
Uber forecasts Q3 bookings above Wall Street estimates

As of August 6th, 2025, Uber has unveiled a $20 billion stock buyback program and forecasted its third-quarter bookings to be above Wall Street estimates. This comes as the ride-hailing and delivery services company benefits from the growing adoption of its paid loyalty program.

Uber reported that membership for its $9.99 "Uber One" program jumped 60% in June compared to a year earlier, reaching over 36 million members. These loyal users now account for more than one-third of Uber's total bookings, generating over three times the profit compared to users who only use one of Uber's services.

To further drive adoption of the loyalty program, Uber held a week-long promotional event in May that offered discounts and deals across rides, food delivery, and groceries. This initiative added half a million new users to the "Uber One" program over the course of the week.

Both Uber and its rival Lyft are under pressure from investors to maintain growth as the North American ride-hailing market matures. Uber's strong Q2 performance, with an 18.2% jump in gross bookings, has positioned the company well for the current quarter. The company expects Q3 gross bookings to be between $48.25 billion and $49.75 billion, exceeding analysts' estimates of $47.3 billion.

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