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Trump's Viral Endorsement Sends American Eagle Stocks Soaring
4 Aug
Summary
- American Eagle stock jumps 24% after Trump praises its marketing
- Trump says the retailer's jeans are "flying off the shelves"
- Actress Sydney Sweeney featured in American Eagle's recent ad campaign
On August 4, 2025, American Eagle Outfitters Inc. experienced a remarkable stock surge, with shares jumping 24% - the largest single-day gain for the retailer since 2000. This sudden spike was triggered by a social media post from US President Donald Trump, who touted the company's recent marketing campaign featuring actress Sydney Sweeney.
In his post, Trump declared American Eagle's latest ads to be the "HOTTEST" out there, and stated that the brand's jeans are "flying off the shelves." This unexpected endorsement from the former president has propelled American Eagle into the realm of meme stocks, as investors rushed to capitalize on the viral buzz surrounding the retailer.
The positive sentiment surrounding American Eagle appears to be ongoing as of August 4, 2025, with the company's stock continuing to trade at elevated levels in the wake of Trump's endorsement. This unexpected turn of events has thrust the retailer into the spotlight, and it remains to be seen whether the momentum can be sustained in the long term.
