What is the Taste of the West consortium?

The Taste of the West consortium is a new group of food and drink producers in southwest England that has purchased the Taste of the West brand and aims to help its over 1,000 members market themselves and grow their businesses.

How did Taste of the West help Westaway Sausages?

Taste of the West helped Westaway Sausages, a Devon-based sausage maker, get a listing with Sainsbury's supermarket, which "triggered the growth" that enabled the business to expand from a £90,000 annual turnover to over £5 million.

Home / Business and Economy / Taste of the West Revived: New Consortium Rescues Iconic Regional Food Brand

Taste of the West Revived: New Consortium Rescues Iconic Regional Food Brand

Q: What regions does the new Taste of the West cover?

The new Taste of the West organization covers the counties of Cornwall, Devon, Bristol, Dorset, Somerset, Gloucestershire, Wiltshire, and the Channel Islands in southwest England.

9 Sep

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Summary

Taste of the West brand purchased by new consortium after going into administration in May 2025
Consortium aims to help food and drink producers in southwest England market themselves and grow
Sausage maker credits Taste of the West for helping his business expand from £90k to £5m+ in revenue

As of September 2025, a new consortium has taken over the Taste Of The West brand, ensuring the organization can continue supporting food and drink producers in the southwest of England. The original Taste Of The West went into administration back in May 2025, but The Consortium Of People That Care has now purchased the intellectual property and set up a new community interest company under the same name.

The consortium is a grouping of experienced food and drink businesses that have combined their expertise to help members market themselves and grow. With over 1,000 members across Cornwall, Devon, Bristol, Dorset, Somerset, Gloucestershire, Wiltshire, and the Channel Islands, the organization is well-positioned to champion the region's thriving culinary scene.

One member, Charles Baughan of Westaway Sausages, credits Taste Of The West with helping his business expand from a £90,000 annual turnover to over £5 million. "Taste of the West actually helped me get a listing with Sainsbury's, and that was what triggered the growth that we had and enabled us to grow from start up to scale up," he explained. The consortium is confident it can build on this success and deliver value for its members going forward.

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