How has Sony's PlayStation 5 sales performed?

Sony sold 2.5 million PlayStation 5 game consoles in the first quarter, a 4% rise compared to the same period a year earlier.

How has the U.S.-China trade war impacted Sony?

Sony sees a tariff impact of 70 billion yen, compared to 100 billion yen forecast in May, indicating a smaller-than-expected impact from the trade war.

Home / Business and Economy / Sony Raises Profit Forecast as Gaming Soars, Trade Tensions Ease

Sony Raises Profit Forecast as Gaming Soars, Trade Tensions Ease

Q: What is Sony doing with its financial unit?

Sony is preparing to cut its stake in its financial unit to less than 20% through a partial spin-off, with the business to list in Tokyo on September 29.

7 Aug

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Summary

Sony raises full-year profit forecast by 4% to $9.01 billion
Smaller tariff impact than expected, games business thrives
Sony to list financial unit in Tokyo, reduce stake to under 20%

Sony Raises Profit Forecast as Gaming Soars, Trade Tensions Ease

As of August 7th, 2025, Sony has announced a 4% increase in its full-year operating profit forecast, now expecting to reach 1.33 trillion yen ($9.01 billion). This revision is driven by two key factors: a smaller-than-anticipated impact from the ongoing U.S.-China trade war, and a stronger performance in Sony's gaming business.

The company now estimates a tariff impact of 70 billion yen, down from the 100 billion yen forecast in May. This reduction in trade-related costs comes as tensions between the U.S. and China have eased somewhat, with Japan striking a new trade deal with the U.S. last month.

Alongside the improved trade outlook, Sony's gaming division has seen a surge in profitability. The company sold 2.5 million PlayStation 5 consoles in the first quarter, a 4% increase compared to the same period a year earlier. Quarterly operating profit in the games business more than doubled to 148 billion yen, driven by higher sales of network services and games not developed by Sony.

Looking ahead, the conglomerate is also preparing to reduce its stake in its financial unit to less than 20% through a partial spin-off. The financial business is set to list on the Tokyo Stock Exchange on September 29th, marking a strategic shift for Sony as it focuses more on its core entertainment and electronics operations.

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