What is Restaurant Brands International's focus for improving customer experience?

Restaurant Brands International is focusing on the fundamentals, such as quality service and convenience, to improve the customer experience across its restaurant chains.

How did Burger King and Tim Hortons perform in Q2 2025?

Burger King saw a 1.3% year-over-year increase in comparable sales, while Tim Hortons reported a 3.4% increase in the same period.

Home / Business and Economy / Restaurant Brands Focuses on Fundamentals, Hints at AI Future

Restaurant Brands Focuses on Fundamentals, Hints at AI Future

Q: Is Restaurant Brands International exploring AI technology?

Yes, the company is "very focused on what can happen with AI in our restaurants, how that can improve the customer experience, and how that can improve the efficiency and effectiveness of operations," according to CEO Jose Cil Kobza.

7 Aug

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Summary

Systemwide sales up 2.4% in Q2 2025
Faster service a priority, with Burger King kiosks and Popeyes kitchen upgrades
Restaurant Brands exploring AI to improve customer experience and operations

Restaurant Brands Focuses on Fundamentals, Hints at AI Future

As of August 7th, 2025, Restaurant Brands International has been focusing on the fundamentals to improve its customer experience, while also hinting at potential AI investments on the horizon.

The company reported a 2.4% year-over-year increase in systemwide comparable sales for the second quarter of 2025. This includes a 1.3% increase at Burger King and a 3.4% increase at Tim Hortons. Restaurant Brands International has been emphasizing faster speed of service across its chains, with Burger King expanding a kiosk pilot and Popeyes improving kitchen layouts to get orders to customers more quickly.

While the company has been quiet on AI investments, CEO Jose Cil Kobza acknowledged that Restaurant Brands International is "very focused on what can happen with AI in our restaurants, how that can improve the customer experience, and how that can improve the efficiency and effectiveness of operations." The company is aware of the opportunities AI presents, though Kobza noted the technology is different from what he worked with in his earlier years at the company.

Despite the dynamic consumer environment, Kobza expressed added confidence in the company's focus on the fundamentals that matter most: quality service and convenience. As Restaurant Brands International continues to navigate the changing landscape, it appears the company is committed to both improving its current operations and exploring innovative technologies to enhance the customer experience.

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