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PDD Holdings Profits Decline Amid Investments to Ward Off Competition
25 Aug
Summary
- PDD Holdings' quarterly revenue beats estimates despite profit drop
- Increased investments in merchant support and international shipping drive down margins
- Intensified competition in e-commerce market leads to price wars and choppiness in financials

In the second quarter of 2025, PDD Holdings, the parent company of e-commerce platforms Pinduoduo and Temu, saw its revenue rise 7% year-over-year, beating analyst estimates. However, the company's operating profit fell 21% as it ramped up investments to support its merchants and cope with rising competition in the Chinese and international e-commerce markets.
The Chinese government has been pushing for increased domestic consumption to revive the country's sluggish economy, leading major e-commerce players like Pinduoduo, JD.com, and Alibaba to offer steep discounts and promotional offers. This has sparked a fierce price war, putting pressure on PDD's margins. Additionally, the company's costs have risen due to its multibillion-dollar investment in merchant support programs and higher international shipping expenses driven by U.S. tariffs.
To address these challenges, PDD's international platform Temu has been promoting products already in U.S. warehouses and trying to tap more local sellers. However, Temu is facing stiff competition from global e-commerce giant Amazon, which has leveraged its scale to negotiate favorable pricing with suppliers.
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PDD's co-CEO Jiazhen Zhao acknowledged that the company's profit levels are not sustainable and expects fluctuations in its financial performance in the coming quarters as it continues to invest in improving its ecosystem for merchants and consumers. The company's U.S.-listed shares rose 1% following the earnings report, after jumping more than 11% in premarket trading.