What is Jim Cramer's view on Nike's stock?

Cramer is now bullish on Nike's recovery potential, believing the company's improved inventory management and the leadership of new CEO Elliott Hill are driving the brand's resurgence.

How does Nike's performance compare to its rival Lululemon?

While Nike is staging a comeback, Cramer notes that Lululemon appears to be on the decline, further bolstering Nike's position in the market.

Home / Business and Economy / Nike Stages Comeback as Lululemon Falters, Cramer Bullish

Nike Stages Comeback as Lululemon Falters, Cramer Bullish

Q: How has Nike's partnership with major retailers like Foot Locker and Dick's Sporting Goods contributed to its turnaround?

Nike's partnerships with these major retailers have been a plus to its recovery efforts, as the company has reduced its reliance on third-party retailers and focused more on the direct-to-consumer channel.

10 Sep

•

Summary

Cramer bullish on Nike's recovery potential
Nike's inventory management a key catalyst for turnaround
New CEO Elliott Hill credited for reviving Nike's "magic"

Nike Stages Comeback as Lululemon Falters, Cramer Bullish

As of September 10, 2025, the iconic sports apparel brand Nike appears to be regaining its "street cred," at least according to CNBC's Jim Cramer. Cramer, who has not been a fan of Nike's stock in recent years, has now turned bullish on the company's recovery potential.

The key factor behind Nike's turnaround seems to be its improved inventory management. Cramer notes that the company's decision to lean heavily into the direct-to-consumer channel, while reducing its reliance on third-party retailers, has started paying off. Additionally, Nike's partnerships with major retailers like Foot Locker and Dick's Sporting Goods have also contributed to its recovery efforts.

Cramer's optimism is shared by Wall Street analysts, with TD Cowen upgrading Nike's stock to a buy rating. The analysts cited Nike's margin recovery and the execution of the company's new management, led by CEO Elliott Hill, who took over last October. Cramer praised Hill, saying he "understands the tradition" and is "bringing back the magic" to the Nike brand.

As Nike stages its comeback, its rival Lululemon appears to be on the decline, further bolstering Nike's position in the market.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.