What is Meta Platforms' strategy for AI?

Meta Platforms is significantly increasing its investments in artificial intelligence (AI) technology, believing that this is the right time to seize opportunities in this rapidly advancing field. The company's evolving AI capabilities have already been integrated into its advertising products, generating "meaningful" revenue.

How did Meta Platforms perform in its latest quarter?

Meta Platforms reported strong second-quarter earnings, beating Wall Street estimates. The company also forecasted even better results for the current quarter, with its CEO highlighting that AI improvements have allowed the company to increase the average price of its ads.

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Meta Doubles Down on AI, Forecasts Robust Growth Ahead

Q: What is the long-term outlook for Meta Platforms in the AI space?

Analysts believe that Meta Platforms is poised to be a "clear winner" in the AI space over the longer term, despite the near-term risks to its bottom line from the increased investments in AI talent and infrastructure.

1 Aug

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Summary

Meta increasing AI spending to seize investment opportunities
AI technology already generating "meaningful" revenue for ads
Meta's Q2 earnings and Q3 forecast beat Wall Street estimates

Meta Doubles Down on AI, Forecasts Robust Growth Ahead

As of August 1st, 2025, Meta Platforms Inc. is doubling down on its artificial intelligence (AI) strategy, with executives stating that now is the time to seize investment opportunities in this rapidly advancing technology. The social media giant reported impressive second-quarter earnings last month, beating Wall Street estimates and forecasting even better results for the current quarter.

Chief Financial Officer Susan Li told investors that Meta's evolving AI capabilities, which have been integrated into its advertising products, are already generating "meaningful" revenue for the company. The tech firm is relying on its lucrative advertising business to fund its pursuit of AI talent and infrastructure, with plans to significantly increase spending in this area next year.

Meta's CEO, Mark Zuckerberg, highlighted that AI improvements have allowed the company to increase the average price of its ads, contributing to the strong performance in the latest quarter. Analysts believe that Meta is poised to be a "clear winner" in the AI space over the longer term, despite the near-term risks to its bottom line from the increased investments.

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