McDonald's Loyalty Program Targets 250 Million Users by 2027

According to the latest report, McDonald's is making significant strides in growing its loyalty program, which the company sees as an essential part of its customer experience and technology strategy.

As of the second quarter of 2025, the fast-food giant had reached 185 million 90-day active users in its loyalty program. However, CEO Chris Kempczinski acknowledged that this is "just not big enough" compared to the company's global reach. McDonald's has now set a goal of growing its loyalty program from 150 million to 250 million active users by the end of 2027.

Kempczinski emphasized that "running great restaurants is just one component of serving up great customer experience." The company believes that its loyalty program is crucial for providing customers with greater personalization, convenience, and value, ultimately ensuring that they feel "seen and satisfied with each and every visit."

While McDonald's has made significant progress on the size of its loyalty program, the company still sees room for further growth, particularly in markets like China where loyalty program participation can reach as high as 90% of consumers.