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Luxury Brand's Makeup Line Sparks Outrage Over Exorbitant Prices
23 Aug
Summary
- Louis Vuitton launching makeup line with $160 lipsticks
- Prices double or triple other luxury brands
- Celebrity Lindsay Lohan calls prices "too much"
As the luxury market faces a slowdown, Louis Vuitton's decision to launch its new makeup line, La Beauté Louis Vuitton, on August 29th, 2025, has raised eyebrows. The collection, created in partnership with makeup artist Dame Pat McGrath, features lipsticks priced at a staggering $160 each, with refills costing $69. This is nearly double the price of lipsticks from other high-end brands like Hermès and Gucci.
The eyeshadow quads in the collection are also priced at a shocking $250, with refills at $92 – two to four times more than similar palettes from other designer brands. This comes as LVMH, Louis Vuitton's parent company, reported a 4% drop in total revenues and a 22% decline in net profits in the first half of 2025.
The disconnect between the brand's pricing strategy and the current economic climate has not gone unnoticed. Celebrity Lindsay Lohan recently commented on an Instagram post about the launch, saying, "Too much. Not worth it." If even a celebrity with access to luxury goods finds the prices excessive, it raises the question of who exactly this line is meant to appeal to.
Luxury lovers may appreciate the brand's name and packaging, but with comparable products available at lower prices, it's unclear what Louis Vuitton is offering that justifies the significant markup. This move has been widely criticized as tone-deaf and potentially desperate, leaving many to wonder about the brand's future direction.
