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LinkedIn Expands Video Ads, Attracts Top Brands
25 Aug
Summary
- LinkedIn adds 70+ publishers and creators to video program
- Major brands like AT&T, IBM, SAP sponsor new video shows
- Video uploads up 20%, views grew 36% year-over-year
As of August 2025, LinkedIn is significantly expanding its video advertising capabilities. The platform has added over 70 new publishers and creators to its BrandLink program, which allows them to monetize their video content through pre-roll ads.
Major brands have taken notice, with AT&T Business, IBM, SAP, and ServiceNow signing on as sponsors for the debut season of four new video programs on LinkedIn. These include "Small Business Builders," "Founder's Blueprint," "AI in Action," and "The CEO Playbook," featuring popular creators.
The move comes as LinkedIn has seen a surge in video engagement on its platform. Video uploads have risen more than 20% since July, while views have grown 36% year-over-year as of February 2025. Advertisers are increasingly interested in reaching LinkedIn's professional audience, with subscription software companies and industries like healthcare and professional services leading the charge.
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LinkedIn's video monetization efforts have paid off, with BrandLink revenue nearly tripling in the three months to June 2030 compared to the prior quarter. The company says the payouts to publishers and creators have more than tripled year-over-year as well.
