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Home / Business and Economy / Lenovo Establishes Saudi Arabia Headquarters, Eyes Middle East Expansion

Lenovo Establishes Saudi Arabia Headquarters, Eyes Middle East Expansion

Summary

  • Lenovo to set up regional headquarters in Saudi Arabia
  • Appoints veteran Lawrence Yu to lead new Saudi office
  • Plans to build manufacturing facility producing PCs, laptops, and servers by 2026

In a move to bolster its presence in the Middle East, Lenovo, the Chinese technology conglomerate, has announced plans to set up a regional headquarters in Saudi Arabia. The announcement, made on August 19, 2025, comes as the company seeks to capitalize on the growing demand for its products in the region.

Lenovo has appointed Lawrence Yu, a veteran within the company, to head the new headquarters in Saudi Arabia. Additionally, the tech giant has appointed Giovanni Di Filippo as the general manager of Lenovo Saudi Arabia and Zoran Radumilo as the company's technology chief for the region.

Furthermore, Lenovo has teamed up with a local company to build a manufacturing facility in Saudi Arabia, which is expected to begin producing PCs, laptops, smartphones, and servers from 2026 onwards. This strategic move is aimed at strengthening Lenovo's supply chain and production capabilities in the Middle East.

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Lenovo's CEO, Yang Yuanqing, had previously stated that the company is seeing strong demand for its AI-powered products and services, particularly in China. The company's expansion into Saudi Arabia is likely a part of its broader strategy to tap into the growing Middle Eastern market and diversify its global footprint.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.

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FAQ

Lenovo is establishing a regional headquarters in Saudi Arabia and building a manufacturing facility in the country that will begin production in 2026.
Lenovo has appointed Lawrence Yu, a veteran within the company, to head the new headquarters in Saudi Arabia.
The manufacturing facility in Saudi Arabia will produce PCs, laptops, smartphones, and servers starting from 2026.

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