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Lenovo Establishes Saudi Arabia Headquarters, Eyes Middle East Expansion
19 Aug
Summary
- Lenovo to set up regional headquarters in Saudi Arabia
- Appoints veteran Lawrence Yu to lead new Saudi office
- Plans to build manufacturing facility producing PCs, laptops, and servers by 2026
In a move to bolster its presence in the Middle East, Lenovo, the Chinese technology conglomerate, has announced plans to set up a regional headquarters in Saudi Arabia. The announcement, made on August 19, 2025, comes as the company seeks to capitalize on the growing demand for its products in the region.
Lenovo has appointed Lawrence Yu, a veteran within the company, to head the new headquarters in Saudi Arabia. Additionally, the tech giant has appointed Giovanni Di Filippo as the general manager of Lenovo Saudi Arabia and Zoran Radumilo as the company's technology chief for the region.
Furthermore, Lenovo has teamed up with a local company to build a manufacturing facility in Saudi Arabia, which is expected to begin producing PCs, laptops, smartphones, and servers from 2026 onwards. This strategic move is aimed at strengthening Lenovo's supply chain and production capabilities in the Middle East.
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Lenovo's CEO, Yang Yuanqing, had previously stated that the company is seeing strong demand for its AI-powered products and services, particularly in China. The company's expansion into Saudi Arabia is likely a part of its broader strategy to tap into the growing Middle Eastern market and diversify its global footprint.