Home / Business and Economy / Jerry Jones' $140M Dallas Cowboys Bet Soars 9,000% to $12.8B Empire
Jerry Jones' $140M Dallas Cowboys Bet Soars 9,000% to $12.8B Empire
15 Aug
Summary
- Jerry Jones bought Dallas Cowboys for $140M in 1989
- Cowboys' valuation now $12.8B, a 9,042% gain
- Outpaces long-term returns of Walmart and Berkshire Hathaway
According to a recent report, Dallas Cowboys owner Jerry Jones has turned his $140 million investment in the team in 1989 into a $12.8 billion empire as of August 2025. This represents a remarkable 9,042% gain, making it one of the most lucrative investments in sports history.
When Jones purchased the Cowboys 36 years ago, the team was valued at just $140 million, or around $370 million in today's dollars. The franchise's current $12.8 billion valuation showcases the incredible growth it has experienced under Jones' leadership. This gain far outpaces the long-term returns of other prominent companies, such as Walmart and Berkshire Hathaway.
Notably, several of today's tech giants, including Apple, Microsoft, Tesla, and Google, had not even been founded when Jones acquired the Cowboys. The team's meteoric rise in value demonstrates the immense potential for sports franchises to become highly valuable assets, especially in the hands of savvy owners like Jones.
