HOYTS Transforms Cinema Experience with Cutting-Edge Tech and Seamless Optus Partnership

HOYTS, the leading Australian cinema chain, has recently transformed the movie-going experience by partnering with Optus, a major telecommunications provider. The partnership has enabled HOYTS to design streamlined processes that make it easier for customers to make decisions and complete transactions.

Behind the scenes, HOYTS has been investing in cutting-edge cinema technologies to enhance the overall experience. The company now offers Dolby Atmos Sound, a 64-channel immersive sound system, as well as D-Box moving seats that allow moviegoers to feel like they are part of the action. Additionally, HOYTS has expanded its premium food and beverage offerings and installed reclining seats to create a truly immersive experience.

The company's commitment to innovation has paid off, as evidenced by the HOYTS mobile app winning the 2025 Australian Web Awards in the Mobile App category. This award recognizes the app's exceptional user experience, technical achievement, and overall approach to serving cinemagoers through digital channels.

Looking to the future, HOYTS remains dedicated to staying ahead of the curve. The company's partnership with Optus is integral to this strategy, as it provides HOYTS with the necessary expertise and understanding to continuously improve its business and deliver an exceptional customer experience.