Former Facebook Exec Builds Cleaning Empire, Hits 7-Figures in Amazon Sales

In the summer of 2025, Alex Yale, a former executive at Facebook and Amazon aggregator Thrasio, has established a successful cleaning products business generating over $1 million in annual revenue. Yale's journey began in March 2023 when he left Thrasio, a once-promising startup that has since faced challenges.

Leveraging his industry connections and expertise, Yale identified an opportunity in the cleaning products market, particularly in items that use bacteria and enzymes to tackle stains and odors. His first product, a package of 12 septic pods under the brand name Uncle Todd's, launched on Amazon in 2023 and quickly gained traction, generating seven-figure sales in the following year.

Recognizing the importance of expanding beyond just online sales, Yale has since secured distribution for his products in over 3,000 retail stores, including major chains like Walmart, Home Depot, and Piggly Wiggly. Yale's strategy of focusing on everyday, problem-solving products has paid off, as he aims to build a sustainable, long-term brand rather than chasing short-lived fads.

In addition to the septic pods, Yale has also acquired a second Amazon brand, Flip-It! Cap, further diversifying his cleaning products portfolio. With a strong emphasis on product quality and efficacy, Yale is confident that his business will continue to grow and thrive in the years to come.