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Five Below Thrives as Discount Shoppers Flock to Its Stores
30 Aug
Summary
- Five Below's shares have gained 47% year-to-date
- Company raised earnings forecast after strong Q2 results
- Cramer sees Five Below's performance as a sign of cautious consumer spending

In the past year, discount retailer Five Below has emerged as a bright spot in the retail sector, with its shares soaring 47% year-to-date as of August 2025. The company's strong performance is a testament to the resilience of budget-conscious consumers, who have continued to prioritize value amid ongoing economic uncertainty.
According to the latest earnings report, Five Below has raised its adjusted earnings per share forecast to a range of $4.76 to $5.16, up from its previous guidance of $4.25 to $4.72. This positive outlook has been driven by robust customer demand, as shoppers seek out the retailer's wide selection of affordable products, including fitness equipment, toys, and apparel.
Prominent investor Jim Cramer has praised Five Below's ability to thrive in the current economic climate, noting that the company's success reflects the cautious spending habits of American consumers. "The American people are shopping at Five Below," Cramer observed, "and that is a sign that the American people do not feel very secure."
As the retail landscape continues to evolve, Five Below's focus on providing value-driven offerings has positioned the company to capitalize on the shifting consumer preferences and maintain its momentum in the months ahead.