Home / Business and Economy / "EV Sahi Hai": JSW MG Motor's Nationwide Campaign Boosts Electric Vehicle Adoption
"EV Sahi Hai": JSW MG Motor's Nationwide Campaign Boosts Electric Vehicle Adoption
8 Aug
Summary
- JSW MG Motor launches "EV Sahi Hai" campaign to promote electric vehicle adoption
- Campaign features real EV owners sharing authentic experiences
- Aims to address misconceptions and build consumer confidence in EVs
As of August 8th, 2025, JSW MG Motor India has rolled out a nationwide campaign called "EV Sahi Hai" to drive electric vehicle (EV) adoption in the country. The campaign is structured in two phases and aims to tackle misconceptions and build consumer confidence in EVs.
The first phase of the campaign, titled "Customer-led (Real People, Real Experiences)," features 10 testimonial films from actual EV owners across India. These films share the authentic journeys of EV owners, reinforcing the message that switching to an electric vehicle is a smart and satisfying decision.
The second phase, launching later this month, will adopt a celebrity-led narrative, with actors leading the charge through creative storytelling. This phase aims to deliver relatable and engaging content that highlights the everyday advantages of EV ownership.
Inspired by the successful "Mutual Fund Sahi Hai" campaign, the "EV Sahi Hai" initiative aspires to replicate that success in the mobility space by driving awareness and dismantling long-standing doubts about electric vehicles, particularly around range anxiety and charging access.
In conjunction with the campaign, JSW MG Motor India will also launch a dedicated EV resource platform on August 9th, offering consumers easy access to information and tools that simplify the EV decision-making process.
According to the company, JSW MG Motor India currently holds a 35% market share in the EV segment, backed by a robust portfolio of electric vehicles. MG EVs have collectively clocked nearly 1,464 million kilometers, helping avoid an estimated 233,704 tons of CO2 emissions.
