Eco-Friendly Entrepreneur Bucks Amazon Trend, Focuses on Retail Domination

As of September 2025, Yale, the founder of the eco-friendly cleaning brand Uncle Todd's, has successfully expanded his business beyond the Amazon marketplace. While he continues to generate seven-figure revenue on the platform, Yale has shifted his focus to securing placements in traditional retail stores.

In the past two years, Yale has managed to get his products into over 3,000 stores, including major retailers like Walmart, Home Depot, and Piggly Wiggly. This retail expansion was not without its challenges, but Yale's strategic approach has paid off. He leveraged his personal network and connections to secure meetings with retailers, and his big break came through Walmart's Open Call program, where his septic pods were accepted for their shelves.

Yale's decision to prioritize retail over Amazon was a deliberate one. He believes the Amazon marketplace has become increasingly competitive, making it harder for new brands to stand out. In contrast, Yale sees more room for disruption in the traditional retail space, where he believes many legacy brands have become complacent. By focusing on innovative product design, packaging, and branding, Yale aims to capture the attention of consumers who are still largely making their purchases in physical stores.

While Amazon still accounts for the majority of Yale's revenue, he expects the Walmart and other retail partnerships to become an even more significant part of his business in the coming years. With better profit margins and the ability to scale more efficiently, Yale is confident that his retail-focused strategy will continue to pay dividends for his growing brand.