Home / Business and Economy / Cricut's Shareholder Woes: Underwhelming Returns Despite Technological Prowess
Cricut's Shareholder Woes: Underwhelming Returns Despite Technological Prowess
17 Aug
Summary
- Cricut's share price has fallen 13% in the last 3 years, lagging the market's 57% gain
- Earnings per share (EPS) dropped 3.3% annually, slower than the 4% annual share price decline
- Total shareholder return (TSR) of 24% over 3 years exceeds the share price return, thanks to dividends
As of August 17th, 2025, Cricut, Inc. (NASDAQ:CRCT) has faced significant challenges in generating satisfactory returns for its shareholders over the past 3 years. The company's share price has fallen 13% during this period, falling well short of the overall market's gain of around 57%.
Furthermore, Cricut's performance has continued to disappoint in the more recent past, with the share price declining 11% in the last quarter. This has been a source of frustration for the company's long-term investors.
While Cricut's earnings per share (EPS) have declined at a slower pace of 3.3% annually, the market's sentiment towards the company appears to have been overly optimistic in the past. The share price decline of 4% per year has outpaced the EPS drop, suggesting the market has become more skeptical of Cricut's prospects.
However, a closer look at the company's total shareholder return (TSR) paints a slightly more positive picture. Over the last 3 years, Cricut's TSR, which accounts for both share price movements and dividends, has been 24%, exceeding the share price return. This indicates that the dividends paid by the company have helped to cushion the blow for its investors.
Looking ahead, Cricut's future performance remains uncertain, as the market continues to grapple with the company's ability to maintain its technological edge and deliver consistent financial results. Investors will be closely watching Cricut's upcoming earnings reports and strategic initiatives to gauge the company's long-term prospects.
