How many brand investments has Craveworthy Brands made in 2025?

Craveworthy Brands has made four brand investments in 2025, including partnerships with Shaquille O'Neal's Big Chicken and Jon Taffer's Taffer's Tavern.

Where is Gregorys Coffee expanding?

Gregorys Coffee plans to expand through a franchising program starting in the fourth quarter of 2025, with the support of its new investors, including Craveworthy Brands.

Home / Business and Economy / Craveworthy Brands Invests in Gregorys Coffee, Aims for Franchise Expansion

Craveworthy Brands Invests in Gregorys Coffee, Aims for Franchise Expansion

Q: What is Craveworthy Brands' latest investment?

Craveworthy Brands has invested in and become a managing partner of Gregorys Coffee, a New York-based coffee chain.

8 Aug

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Summary

Craveworthy Brands becomes managing partner of Gregorys Coffee
Gregorys plans to expand through franchising in Q4 2025
Craveworthy Brands' recent investments include Big Chicken and Taffer's Tavern

Craveworthy Brands Invests in Gregorys Coffee, Aims for Franchise Expansion

In a strategic move, Craveworthy Brands has announced that it has invested in and become a managing partner of Gregorys Coffee, a popular coffee chain based in New York City. This announcement marks Craveworthy's fourth brand investment of 2025, following the company's recent partnerships with Shaquille O'Neal's Big Chicken in March and a joint venture with Jon Taffer and the Taffer's Tavern brand in May.

Craveworthy Brands joins a group of investors, including Branded Hospitality, Kitchen Fund, and Harborfield Management Co., in supporting Gregorys' growth plans. The coffee chain, founded in 2006, has expanded to around 50 locations, primarily in the New York City area, with newer outposts in Washington, D.C., Arizona, Florida, Minnesota, and Tennessee.

Moving forward, Gregorys founder Gregory Zamfotis will remain as the company's president, and the brand is set to launch a franchising program in the fourth quarter of 2025 with the backing of its new investors. Craveworthy Brands' CEO, Gregg Majewski, expressed his admiration for Gregorys, stating that the company's traditional coffee-focused menu and scratch-made pastries have made it a strong competitor in the New York market, which attracted Craveworthy to the brand.

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