Cracker Barrel Scraps Rebranding Plans After Public Outcry

As of September 9th, 2025, Cracker Barrel has halted its plans to renovate its restaurants amid widespread backlash over the company's logo relaunch. The restaurant chain had unveiled a new logo, which was met with strong criticism from both consumers and even former President Trump. In response, Cracker Barrel has now suspended the redesign, with the company stating that any locations that have not been remodeled will not undergo the changes.

This comes as Cracker Barrel was aiming to make significant investments in its business, with the CEO previously stating that 2025 would be an "investment year" for the company. However, the turbulence surrounding the logo change has led the company to rethink its strategy, with only 4 out of its 660 locations currently featuring the new store design.

Elsewhere in the market, Eli Lilly's stock has surged in recent weeks after the Institute for Clinical and Economic Review released an updated report that now views the company's obesity drugs as cost-effective at current prices. This represents an important step towards securing better insurance coverage for Eli Lilly's products, which had previously faced some challenges. Despite the stock being down around 25% from its 52-week high, this latest development has investors excited about the potential for improved accessibility and adoption of Eli Lilly's obesity treatments.

Finally, semiconductor company Wolfspeed has announced that its reorganization plan has been confirmed, clearing the way for the firm to emerge from bankruptcy within the next few weeks. While the stock is still well below its $140 peak from a few years ago, trading at around $78 as of September 9th, the news of its successful restructuring has sent the shares soaring by nearly 45% on the day. Wolfspeed, which produces chips using silicon carbide technology, is now poised to capitalize on the growing demand for its products in industries like electric vehicles and renewable energy.