Columbia Sportswear Weathers Soft US Market, Sees Overseas Surge

As of August 4th, 2025, Columbia Sportswear has reported a 6% increase in net sales on a constant-currency basis for the second quarter (Q2) of 2025, totaling $605.2 million. This performance was slightly ahead of the company's own outlook, thanks to advanced shipments of its fall wholesale products.

During the quarter ended June 30th, 2025, Columbia Sportswear's wholesale channel saw a 14% rise in net sales, reaching $317.22 million. However, this was partially offset by a 1% decline in its direct-to-consumer (DTC) net sales. The company's Europe, Middle East, and Africa (EMEA) and Latin America and Asia Pacific (LAAP) regions both grew by double digits in the first half, led by strong performances in China, Japan, Europe direct, and international distributor markets. In contrast, the US market displayed "underlying weakness," with a 2% drop in net sales.

Columbia Sportswear's brand apparel, accessories, and equipment category grew by 7% to $494 million in Q2, while its footwear category reported a 4% rise to $111 million. The company's gross margin expanded by 120 basis points to 49.1% of net sales, attributed to a "healthier overall inventory composition" with reduced clearance and promotional activity, as well as a favorable product sales mix.

Despite the sales growth, Columbia Sportswear reported a net loss of $10.19 million or $0.19 per diluted share, an improvement from a net loss of $11.74 million or $0.20 per diluted share during the same period in 2024. The company's selling, general, and administrative (SG&A) expenses increased to $325.63 million or 53.8% of net sales, mainly due to higher DTC and demand creation expenses.